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Do you want to boost your brain - win your game? I'm Karl Morris one of Europe's leading Performance Coaches.  Whether it's sport, business or pleasure, the real key to success is to go from thought to ACTION and MAKE the changes happen.

Feb 24, 2023

Your ENVIRONMENT and how it shapes your development – Dr Luke Benoit, Plus Internal Focus – External Focus – what is the real truth about what is best for you?

 Today we welcome onto the show one of the best young coaches in the US. Dr Luke Benoit

Luke is a great student of the game and brings to the conversation some wonderful research around effective learning environments.

Research that challenges SOME of the existing theories around attentional focus

  •  Should you be focused solely on EXTERNAL cues?
  •  Is there a time and place for INTERNAL focus?
  •  If you did want to change your swing what is the best way to go about it?
  •  The ladder of improvement
  •  Just how much does our environment affect our development?
  •  How to shift your mind set from a training to a PLAYING attitude
  •  Training for DISTANCE
  •  The Rypstick and how you COULD hit the ball so much further
  •  Creating a training environment to TEST your skills
  •  Creating a very effective MENTAL SCORECARD

Dr. Luke Benoit Ph.D. is a PGA golf coach with a diverse background of experience and skills. He has worked as a college coach, university professor and researcher, professional golfer, and Director of Instruction. In 2015, Luke began work as the Director of Instruction at Interlachen Country Club in Edina, MN (one of the top-ranked courses in Minnesota). In his position, Luke oversees instructional programs and teaches members. Luke boasts an impressive clientele of beginner, novice, and expert golfers. Through the success of Luke's players, Luke has been recognized as one of the region's top golf coaches and instructors. He also started a company called Ryp Golf that offers technology and training to help golfers hit the ball farther and straighter. In a very short period of time, Ryp Golf has evolved into one of the biggest swing speed companies on the planet, which has led golfers from all around the planet to travel to work with Luke.

To find out more about Luke go to

To get a copy of the new ‘Neuro Putting’ program with Dr Izzy Justice and Karl Morris go to

To book your Mind Factor workshop get in touch with us at