Apr 27, 2020
It is good to be back with you again on the Brain Booster and today we have a VERY special guest with us.
In the current situation facing us all of our daily lives have just been hit by a barrage of changes. Things we have taken for granted forever have been compromised and challenged. Our daily routines have been obliterated.
Yet potentially this situation gives us a once in a lifetime opportunity to do some things that once we get out the other side COULD change our lives forever.
We have the chance to really ask ourselves what are our GOOD HABITS and what are our BAD HABITS? Then more importantly to reflect on what we WANT our lives to look like when we emerge into whatever ‘normal’ becomes in the months ahead.
We have a unique opportunity to REFLECT.
Then to decide WHAT to change.
This is why our guest today is so important one of the world’s LEADING experts on habit formation and control.
Wendy Wood is a research psychologist who has devoted the last 30 years to understanding how habits work. She is Provost Professor of Psychology and Business at the University of Southern California.
A 2008 Radcliffe Institute Fellow, and 2018 Distinguished Chair of Behavioral Science at the Sorbonne/INSEAD in Paris, Wendy has advised the World Bank, the Centers for Disease Control, and industries such as Proctor & Gamble and Lever Bros.
Wendy completed her graduate degree in psychology at the University of Massachusetts. She went on to be the James B Duke Professor of Psychology and Neuroscience at Duke University. Having published over 100 scientific articles, she received numerous awards for her research and teaching.
In a wonderfully wide ranging chat we got the opportunity to discuss such issues as
Why ‘friction’ is so important in the formation of your intended habits
Why location matters more than we can possibly imagine
How ‘understanding’ why you should change a habit does very little to make it happen
Why disruption CAN be really beneficial
All of the ideas that Wendy proposes are so practical but above all APPLICABLE
Enjoy her wisdom
To find out more about Wendy Wood and her work go to
To become a CERTIFIED MIND FACTOR coach get in touch with us as www.themindfactor.com